Abstract
This study was carried out to determine the reasons why users use Wattpad in Turkey. The benefits and harms of Wattpad content and the factors that motivate readers here are important for determining the methods to implement when using this platform. The study was designed as a case study as a qualitative research method. As a data collection instrument, interviews with writers and readers were conducted. Additionally, various documents and a research diary were used. Peer evaluation, member check and role-ordered matrix methods were used to analyze data and create categories. According to the content analysis results, the reasons why users use the Wattpad platform were determined to be the desire to be popular, interaction, ease of use, subjects and language. The reasons for users to use the platform are collected and addressed in the Results section under the headings of sense of belonging and quest for meaning.
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