Abstract

Cinema is a field of struggle that focuses on individual and mass experiences as a branch of art at the center of social memory. Thus, almost every cultural, economic, and social change and transformation are naturally evaluated within the spectrum of cinematic experience. At this point, the change of gender, that is, the roles of men and women have also been added to the film culture as a part of the complex cinematic experience and has even turned into codes repeated for years through some genres. In this context, horror cinema can be indicated as one of the strongest carriers of these ongoing cinematic experiences in the context of gender as it is often the result of a heteronormative perspective created in the accompaniment of male-dominated codes. Accordingly, it can be asserted that this cinematic point of view forms its own victims. In line with this argument, the main concern of this study is to discuss 4 different Turkish horror movie posters released in 2021 in the context of the marginalization of women's identity. In this direction, the movie posters have been analyzed with semiotics, and as a result, it has been observed that despite all feminist struggles in cinema and the art world, the mentality about women is still portrayed with a negative approach.

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