Triple-Layered Business Model Canvas Environment Based in the Fashion Industry

Abstract

This qualitative study aims to investigate the Triple Layered Business Model Canvas (TLBMC) strategy to drive environmental progress within the Indonesian fashion industry. Employing the descriptive phenomenological method, the research focuses on applying the TLBMC model to enhance the environmental sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Yan An. The Yan An case study serves as a practical illustration, demonstrating the successful implementation of the TLBMC model and offering valuable insights into sustainable solutions for challenges faced by the Indonesian fashion industry. In contributing to the existing literature, this study introduces and applies the TLBMC strategy as an innovative approach to address environmental and competitiveness challenges within the Indonesian fashion industry. The research emphasizes the urgent need for a cost-effective and environmentally friendly business strategy, considering the industry’s substantial contribution to environmental issues, accounting for 20% of global wastewater production. The changing consumer perceptions, where fashion is seen as a symbol of social status, have fueled rapid industry growth and intensified challenges for local fashion products, especially those from small and medium-sized enterprises (SMEs). The study underscores the critical importance of embracing sustainable business practices in the dynamic landscape of the Indonesian fashion industry. Doi: 10.28991/HEF-2023-04-04-03 Full Text: PDF