Abstract

Although the necessity of holiday transportation planning is being broadly recognized, it is true that the mechanism of holiday travel behavior has not been fully clarified. Therefore, focusing on weekend shopping travel, this paper analyzed the characteristics of individual shopping travel behavior based on one-week shopping travel data in Utsunomiya, and then, proposed a simultaneous-equations (SE) model for weekday shopping frequency of ordered probit (OP) type and for weekend shopping occurrence of binary probit (BP) type. The SE model was specified by assuming that the error terms of latent preference function in OR model and utility function in BP model follow binary normal distribution. Throughout the empirical analysis, the effectiveness of SE model was confirmed.

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