Abstract
The annual Pittsburgh Conference on Analytical Chemistry & Applied Spectroscopy, aka Pittcon, is one of the premier instrumentation conferences and expositions—a near-endless showcase for the cutting-edge technology that could one day facilitate discoveries previously deemed impossible by the world’s scientific community. It’s also a gold mine for free swag. With more than 900 exhibitors competing for the attention of 15,000-plus attendees, giveaways played a notable role in the marketing strategy used by several companies at Pittcon 2012. Take Matheson, for instance. At last month’s meeting in Orlando, the industrial/specialty gas and equipment provider drew large crowds thanks to a daily raffle featuring lab coats airbrushed by Philadelphia-based artist Freddy Sicoli. In a mini art studio at Matheson’s booth, Sicoli delighted onlookers by airbrushing lab coats with playful caricatures that included some of pop culture’s favorite scientists. Dexter from the Cartoon Network show “Dexter’s Laboratory” and ...
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