Abstract
Most holidays are costly for U.S. hotels, according to an analysis that compares rate, occupancy, and revenue per available room for holidays to the same ratios for comparable weekends. The analysis is based on daily statistics from more than 6,900 hotels. The sample was divided by chain segment (e.g., upscale, midscale with F&B, economy) and by location (e.g., airport, suburban, highway). Compared to weekdays, weekends are generally periods of higher occupancy but lower rates (due in part to hotels' marketing efforts to fill rooms used by business travelers during the week that would otherwise go empty on the weekend). Holiday weekends are a different story. Hotel use declines during periods connected with both secular and religious holidays, with few exceptions. Thanksgiving and Easter are particularly expensive, while January's Martin Luther King, Jr., holiday and Washington's Birthday, in February, seem to trigger more hotel use compared to other weekends in the same months. Even those holidays that do not involve federal or religious observances, such as Halloween, cost hotels money due to lower occupancy.
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