Triathlon Magazine Canada and the (Re-)Construction of Female Sporting Bodies

Abstract

This paper provides a critical look at the ways in which the female sporting body is discursively constructed within Triathlon Magazine Canada (TMC), Canada’s only triathlon-exclusive magazine. By exploring both visual and narrative representations of the athletic female sporting body, this paper exposes some of the discursive tensions that seem to persist in this popular triathlon-specific text. Both the sport of triathlon and the bodies of triathletes may each be understood as sites where essentialist ideas about the body can be effectively disrupted or challenged but TMC represents a façade of gender progressivism insofar as it (re)produces many of the same heteronormative representations of gender found in other popular sport magazines.