Abstract
HIS paper summarizes briefly our experience at Purdue in developing an agribusiness management curriculum. Specific educational goals of the program are given in subsequent discussion. Four overall goals represent our current thinking in undergraduate program development. The undergraduate curriculum should include: 1. A broad and liberal education in the social and natural sciences. 2. Adequate professional emphasis to enhance student placement and performance with business firms upon graduation. 3. Adequate academic emphasis to provide the foundation for graduate work in business management and/or economics. 4. Adequate agribusiness emphasis to provide the student with special insights into the unique problems of agribusiness without becoming involved with the specific trade practices and problems of any one agribusiness industry or job activity. Overall graduate curriculum goals have emphasized excellence in academic performance, with sufficient applied problem analysis to acclimate the student to the workings of the business world. In this manner, both academic and industrial placement needs are met.
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