Abstract

Abstract The triadic models share interesting features as well as deeper investigation potential. The relationships between triad’s elements are not only conceptual but operational as well. Three examples are given, as the fourth case is further analysed in depth. The paper aims to reveal the research potential of triadic models by examining the triad Technology-Entrepreneurship-Art of Film at the conceptual level. The analysis potential of triadic models is emphasized, by systematic investigation of the two-by-two inter-relationships, in a triple S holistic approach (synthetic, systemic, and synergic). This paper focus is on the last triad case (technology-entrepreneurship-art of film) – which is both a novel approach and new integrative analysis. Trying to bridge the literature gap, the authors propose a discussion exploring the possible inter-links between the three elements of the triad. Trying to bridge the literature gap, the authors propose a discussion exploring the possible inter-links between the three elements of the triad. The results of this endeavour are twofold encouraging: (i) by underlying the investigation potential of triadic models, in general, and (in particular) the potential of the triadic model technology-entrepreneurship-art of film; and (ii) by implications for business managers, in general, and (in this particular case), for company managers while making strategic decisions, considering criteria linked to different business sectors and resources. Opening a discussion on triad-type models is worthy – as the above examples (selected from diverse business areas) demonstrate a solid research potential, bringing up new notions (as technopreneurship, technowledgepreneurship, triple S holistic approach) or deepening the study of existing concepts. This study of the triad of technology – entrepreneurship – art of film, as an explorative essay, has its inherent limitations. The most serious one is the integrated approach of the triad’s elements – which is also opening further research paths.

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