TRENDS OF TRANSFER DSLR CAMERA USERS TO MIRORLESS BETWEEN STUDENTS OF THE FACULTY OF COMMUNICATIONS UNIVERSITY OF GUNADARMA KARAWACI

Abstract

Aims to find out how students of the Faculty of Communication at Gunadarma University as camera users follow the trend of switching from DSLR camera users to Mirrorless. This type of research is qualitative with a descriptive approach. The method used is observation, interviews, literature study, and documentation. The theory used is Theory Uses and Gratifications. The results obtained by the researcher are that the six informants follow the trend of mirrorless cameras by using them as a necessity for lecture activities and all informants have an active and inactive role in using the camera. There is an assumption of using media for special purposes, deliberately choosing to use mirrorless because of the satisfaction of what they are looking for that can meet the needs of their use, using mirrorless is influenced by different people besides that they use mirrorless thanks to the convenience of technology, because the learning media for lectures and as hobbies or work. The conclusion for now is mirrorless cameras as learning media that are easy to understand and easy to carry anywhere without requiring a lot of space, compact size and the same features as DSLR cameras. This trend of mirrorless can be positive or negative because not everyone who understands photography has switched to mirrorless.