Abstract
ABSTRACT Contemporary “quest” trends are defined by a demand for an agro-tourism product that is not defined to offering bed and breakfast. Agro-tourism product must be diversified and it must be based on what is demanded from the visitors of rural areas. The aim of this paper is to identify the features and motives of potential visitors from Thessaloniki area to the broader region of Mt. Kerkini, in Central Macedonia, as well as their choice of activities, as these define their choice of agro-tourism as a form of alternative tourism. Analysis of data has shown that people who select agro-tourism are usually young, of a high educational level and high income. They often prefer “mini breaks” lasting a few days and spread throughout the year and are prepared to spend relatively high sums of money on their accommodation. Short breaks and their distribution over the year make agro-tourism a kind of secondary complementary holiday. They prefer a structured agro-tourism product, which apart from the main services—bed and breakfast—it includes leisure activities, as well as cultural events and activities connected to environment.
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