Abstract
AbstractOne of the challenges of working in the field of corporate social responsibility (CSR) is that there are such varied ideas of what the term means. Some view CSR as an umbrella term for philanthropic endeavors, others as a guideline for legal risk management, and others as a public relations exercise. Whatever else CSR may be, it is a powerful tool for change both within a corporation and in its operating environment. However, leveraging the potential of CSR for maximum impact within an organization requires a thoughtful and thorough approach to implementation.
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