Abstract
The paper highlights the trends of political communications (PC) that have arisen in Hungary after the collapse of communist regime (1989). The authors have identified four main trends in the field of PC: fragmentation, the multiplication of PC channels and means, endless amount of PC arenas, Internet, Web 2.0, fragmentation of content, amateurism in PC; post-objectivity, the end of the requirement of unbiased and balanced coverage, more emphasis on the rise of opinion, on media as community focal point rather than window to the objective reality; the performative turn, the representation of self, a strong focus on act, dramaturgy, and aesthetics in PC; and popularization, the convergence of popular culture and politics, fan democracy, entertaining politics, involvement of citizens, etc.
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