Abstract
AbstractIn 1988 the Madrid Business School (MBS) was created through a cooperative agreement between a small entrepreneurial firm in Madrid, Spain, and a large public institution of higher education in the United States. By mid‐1994 MBS was financially insolvent and had closed. Discussion of this case focuses on two questions: first, could the American partner have taken any actions to increase the likelihood of MBS as a viable institution? Second, what constitutes a strategic approach to international cooperative agreements? Both issues offer lessons for entering into and participating in international cooperative agreements in higher education.
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