Abstract
Folk medicine is quite common for primary health care in Bulgaria, and the tradition of plant usage is of importance for the development of pharmaceutical formulations. The objective of this study was to provide up-to-date information regarding trends in herbal usage among citizens in the city of Plovdiv, Bulgaria. The study involved 114 respondents for a period of 60 calendar days in 2018. Chamomile (Matricaria recutita L.) and thyme (Thymus vulgaris L.) were the most popular plants among the respondents. The common cold is the most frequent example for seeking herbals and other botanicals. Herbal teas are most preferred when it comes to daily consumption. Answers also revealed plants used in households; reasons for herbal consumption, and opinions on common statements concerning herbal stereotypes.
Highlights
IntroductionIn particular, have been used for medicinal purposes long before recorded history
Plants and herbs, in particular, have been used for medicinal purposes long before recorded history
Women are more likely to participate in surveys than men (Curtin et al, 2000)
Summary
In particular, have been used for medicinal purposes long before recorded history. Even developed countries, are using medicinal systems that involve herbal drugs and remedies. The contemporary consumer is fascinated with the idea of healthy living, consumption of natural products and “green” lifestyle. Natural remedies are seen as acceptable, accessible, inexpensive and available. There is a rise in the organic food demand and the consumer is turning to naturally produced products. Many products are boosted with functional ingredients to meet the health -conscience consumer’s demand. Consumers are turning to food to fill needs beyond hunger and cravings. The term herb refers to herbaceous plants and to the leaves, bark, roots, seeds, fruits and flowers of shrubs and trees
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