Abstract
E-commerce is one of the powerful tools in the business environment today. During the COVID-19 pandemic, various transactions like purchasing and selling products and services over e-commerce platforms hiked enormously. At the same time, it posed challenges for businesses to meet consumers' increased demands and expectations. The UAE consumers are enjoying the latest trends in e-commerce, like augmented reality to enhance the reality of online shopping, artificial intelligence, voice search, on-site personalization, chatbots, mobile shopping, multiple payment options, headless, and API-driven e-commerce. This chapter examines the trends and challenges of e-commerce posed by COVID-19 in the UAE and strategies to win the online marketplace.
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