Abstract
Introduction to the Workshop The market for fruit is experiencing extraordinary changes. Market consolidation has reduced the number of major retail channels and the needs of these large purchasers increasingly drive commodity production. At the same time, consumer affl uence is driving demand for new, exciting, and top-quality produce. Globalization of markets, combined with ability to ship and store produce more effectively, mean there is no longer a “season” for most fruit. Other signifi cant market forces are the emergence of convenience as a critical factor for routine consumption and a modest but signifi cant demand for low-spray or organic produce. Each of these factors infl uences the development of new fruit cultivars and the choices that growers make when establishing new plantings.
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