Trends and consequences of e-commerce

Abstract

The agility of technological advances in the 20th century brought with it changes in social habits. Digital media awakens the interest of people who seek agility in information, entertainment, interaction and social communication and the great advantage of the internet is that online information is easily available every day. The objective of this study is to identify weaknesses in the current management model of companies with regard to the potential for using and sharing images on social networks. This is a documentary study, based on secondary data collected from the scientific literature among the publications available up to May 2023. Later, official data from the Brazilian government were collected with reference to the number of companies created and closed over the years. recent. The main results indicate that the digital environment favors the creation of malicious user profiles, the possibility of copying in the digital domain threatens intellectual property rights and their copyright creators, thus becoming their greatest weakness.