Trends and Characteristics of Tourism Development in Slovenia

Abstract

The paper discusses geographical characteristics of Slovenia from the perspective of tourism development and presents main processes that have marked it in the last decades. Tourism has significantly affected the appearance as well as economic and social structure of many Slovenian regions. The paper focuses on the role of various factors, which influenced tourist attraction of Slovenia and its regions, as well as on changes in tourism supply and demand in the last decades and their relation to some of the political and economic events. Recently, Slovenia has experienced an above-average rate of tourism growth. Several of the nation-state’s geopolitical decisions impacted the growth of the tourism economy: Slovenia became a member of the European Union (EU) and the North Atlantic Treaty Organisation (NATO) (2004), introduced the Euro as the national currency (2007) and became a full member of the Schengen Space (2009). However, impacts of these changes were not comparable to the impacts of political and economic disruptions, related to the disintegration of Yugoslavia, which caused drastic decline in foreign tourists’ numbers at the beginning of the 1990s. Despite long-term growth trends, tourism in Slovenia is already facing many challenges (e.g., unreliable snow cover in the winter season in Alpine resorts as a result of the climate change impacts). Moreover, the growth of tourism has caused some environmental and social problems (or at least contributed to them) in those areas where tourism development has been the most intensive. Nevertheless, impacts of tourism have been rather limited. One of the important reasons why, so far, tourism has not caused any large-scale environmental or social problems is the fact that Slovenia has not developed real mass tourism. In the European context, Slovenia remains an only moderately developed tourist destination. Due to the growing competition on the global tourism market a continuous adaptation to the changing tourism demand is of crucial importance, taking into account not just short-term gains, but especially tourism sector’s long-term viability. From this perspective, also sustainable tourism principles should be considered more relevant.