Abstract
The aim of this study is to evaluate potential of Cross-border region Bulgaria- Serbia for development of sustainability health (medical SPA and SPA tourism) destinations, using geomedical and social –economical assessment of tourism resources.More than 30 mineral springs (13 were selected) and 180 touristic objects have been studied –13 (were selected) (2018). There are good medico-biological conditions for the development of intensive medical SPA, Wellness and SPA tourism. The combination of free spring’s flow and specific climate conditions is a big advantage for the development of high specialized tourism destination as medical SPA.An algorithm is proposed for modeling a representative tourist destination in the field of health, medical SPA and wellness tourism. It is connected to the development of new tourist services - accessible and varied, aimed to a new target group of high price customer segment, focusing on local resources - scenic views, natural landmarks, specific landscape, local traditions and preserved environment. Destination management is related to its availability and development of alternative routes. The resilience of the health tourism destination is determined by its special social focus - creation and maintenance with a view to overcoming difficulties in the local economy and improving the quality of life of the local population also. For the success of those complex tourist product, it is necessary to manage different nonditional market sources, which implies the dominant role of digital marketing and application of virtual tourism tools to attract satisfied customers.
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