TrendMD: Helping scholarly content providers reach larger and more targeted audiences

Abstract

Key points With over 6,000 new peer‐reviewed articles published daily, scholarly content providers face growing challenges of reaching their target audience. There are few evidenced‐based strategies for disseminating online scholarly content to a targeted audience. TrendMD increased weekly page views by 49% relative to baseline traffic for a group of articles published in the Journal of Medical Internet Research. Future studies are needed to determine how article page views correlate with other article‐level metrics such as Altmetric scores and citations.