Abstract
The following research paper explores the elements of trending YouTube videos. Marketers have a significant interest in YouTube trending videos as they can effectively structure products and service advertisements. As of 2022, data indicates that around 122 million daily users who watch roughly one billion hours of content visit YouTube. In the United States, an estimated 62 percent of YouTube users visit social media sites daily. Consequently, research on the features of trending YouTube videos can be highly informative for marketers looking to increase the effectiveness of their YouTube advertisement to facilitate efficient use of the marketing budget. An analysis of YouTube videos created between 2007 and 2016 can provide essential insight for marketers as they decide on advertisements.
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