Trend Networks: Multidimensional Proximity and the Formation of Aesthetic Choices in the Creative Economy

Abstract

Godart F. C. Trend networks: multidimensional proximity and the formation of aesthetic choices in the creative economy, Regional Studies. In sociology, a key challenge is to comprehend the formation of aesthetic choices in the highly uncertain settings of the creative industries. The multidimensional proximity perspective – which goes beyond the geographical – developed in economic geography can be used to complement sociological approaches to the formation of choices in creative contexts. The question is explored using a comprehensive large-scale longitudinal dataset of high-end fashion organizations and their selection of stylistic trends presented at biannual fashion shows. Using a social network analysis approach, proximity constructs (geographical, temporal, organizational and status-based) are used to explain the choice of trends conceptualized as temporary proximity.