Trend analysis of the international tourist services market

Abstract

The paper presents a method of trend analysis of the international tourist services market. The method includes several stages of analysis. The first stage in the paper is a description of the indicators. The analysis was carried out on a selection of 56 countries for a period of 15 years. The quantitative assessment is performed with the following indicators: international tourist income, international tourist expenditure, international tourist arrivals and international tourist departures. The main attention in the paper is focused on the tourist flows of the developed and developing countries. The second stage is grouping of the countries in order to find the rank of the country on the international market of tourist services. Three groups of countries were formed. These groups have different trends in the sphere of tourist services. The analysis of the differences in the sphere of tourist services in various countries was carried out in the paper. The first group consists of the countries with high tourist activity. These countries can be characterized with high tourist income and expenditure per capita, large number of arrivals and departures and small trip duration. The second group is composed of the countries with low tourist activity. These countries can be characterized with low tourist income and expenditure per capita, small number of arrivals and departures per capita and large number of overnight stays. The third group consists of the countries with medium tourist activity. These countries can be characterized with medium tourist income and expenditure per capita, and small trip duration.