Abstract
AbstractThe treasury and noncredit services market for mid‐size and smaller corporations is significantly different from the one for Fortune 500 companies—although the banks have focused mostly on the latter. As a result, bankers and other financial service professionals usually approach a “mid‐to‐small” business project using the wrong assumptions and techniques.The author examines this situation and suggests other ways for mid‐to‐small companies and banks to establish relationships. © 2008 Wiley Periodicals, Inc.
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