Abstract
This study investigates the main determinants of opera attendance in Italy over the period 2006-2018 using monthly data. To this purpose, a novel Unobserved Component Model that captures tastes and habits, in addition to the traditional demand drivers, is adopted. The results show that opera is a superior good, with an inelastic price and cross-price response. In addition, supply factors and education affect opera participation. Tastes, habits and other latent factors, encapsulated in the unobserved component, play a relevant role in driving opera demand. Strong seasonal effects characterise opera attendance and a declining growth participation over time is recorded.
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