Abstract
Inspired by the evolution of Information and Communication Technologies (ICT), the present study describes the way ICT are used by destination marketing organizations during the destinations' website design (incorporating several website features). Relevant descriptive analysis is conducted, based on a number of case studies from the European tourism market (Official National Tourism Sites-ONTS). Following a qualitative research design, the study aims to provide a platform (consisting of a set of website characteristics) upon which a comparative analysis among various ONTS may be applied. Finally, some preliminary findings are presented and implications pertaining to destination marketing strategies are also discussed.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
