Travel Journalists and Professional Identity

Abstract

Online resources are increasingly facilitating research for those traveling for business or leisure. Professionally produced articles and guides are now consulted alongside TripAdvisor, blogs, wikis, and other non-professional sources. This research seeks to understand the role of travel journalists, to explore their occupational ideology and how they distinguish themselves from other content creators. Through content analysis and interviews with English-speaking journalist and bloggers who focus on Paris as a destination, researchers were able to identify an ideology specific to professional travel journalists. Ultimately they do not do anything that amateur writers cannot, and often rely on their branded publication to give them credibility. Travel journalists do, however, adopt some practices inherent to bloggers interviewed, including moving towards more personal writing and lowering reporting standards, while resisting social media. While in a moment of identity crises, travel journalists still differentiate themselves from bloggers, further research will reveal if this phenomenon is unique to a highly mediatized destination like Paris.