Abstract
Social media influencers, with their characteristics such as credibility, expertise, enthusiasm, connectivity, or centrality, easily influence numerous people and create content. The advantages provided by influencers have brought out the concept of influencer marketing. Influencer marketing is an approach that identifies and targets influencers in a market. In the case of tourism, it is observed that travelers who share their travels on social media have a number of followers. These travelers create content that provides information and images about destinations, routes, tour packages, events, and the services provided by tourism businesses. In this regard, travel influencers can be seen as marketing partners in tourism. This chapter aims to explain travel influencers and influencer marketing in tourism. The chapter starts with explanations about the concepts of influencers and influencer marketing. Further, the chapter aims to shed light on influencer marketing and its application in tourism. The chapter also provides a case study of travel influencers in cycling tourism as a niche tourism type.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
