Travel Agencies As Marketing Distribution To Gaining Hotel Occupancy, A Case Study In Pangandaran

Abstract

This research was conducted with the intention of knowing how the role of travel agencies in providing support for hotel occupancy rates in the Pangandaran area, especially Surya Kencana Seaside Hotel. The research was conducted using a literacy study method on various supporting data collected during 2018-2022. The data collected was then analysed for things that affect hotel occupancy rates, especially based on data from guests who book hotel rooms through travel agencies both online and offline. Based on the results of the analysis, information was obtained that sales made through online travel agencies were higher than offline travel agencies . This is because bookings made by consumers are more practical. Currently there are many sites that provide online room booking media services . The presence of online travel agencies greatly affects the world of tourism and is beneficial for hotels in terms of saving promotional costs. The conclusion that can be drawn from this research is that Online Travel Agent still affects the room occupancy rate at Surya Kencana Seaside Hotel because there are many new policies and the latest promotions in attracting customers. Offline Travel Agent must work harder to beat Online Travel Agent in terms of providing support in increasing room occupancy.