Abstract
The aim of this paper is to find a method which gives additional sales volume and additional sales price combinations for the case company, which wants to transfer its operations without additional costs towards more customer-oriented ones. The components of the customer service focused on transport time policy and service level. The connection between these components and logistics strategy is discussed. Service level is defined as the percentage of orders that can be met from stock within a given period, and the transport time reflects the time needed between loading the products from the vendor's warehouse into a vehicle and unloading the same products to the customer's warehouse.
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