Abstract
This chapter defines and discusses the hermeneutical concepts of and trust, which relate to the manner in which discourse is transmitted and received. These concepts can be useful in seeking to understand how ancient rhetors such as Demosthenes and Cicero unleashed emotions which their audiences found virtually impossible to resist. Positions on the transmission and reception of discourse taken by Plato and Aristotle are considered insofar as they relate to transparency and trust. With reference to examples from ancient Greek and Roman literature and rhetoric, the chapter analyzes the usefulness of the concepts of transparency and trust for understanding the particular power of rhetoric to create persuasion in difficult situations, with reference to examples from ancient Greek and Roman literature and rhetoric. Keywords: ancient poetics; ancient rhetoric; Greek literature; Roman literature; transparency; trust
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