Transparency and Efficiency through Digital Healthcare? Results of a Survey of Generation Y

Abstract

Generation Y represents a special target group in healthcare. Young, healthy and digitally socialized with integration of technologies into everyday life, they have specific needs. In the context of societal challenges such as demographic change and securing a skilled workforce, taking these needs into account, especially for maintaining health, should be the goal of public health as well as specific actors such as health insurers and employers. The research was intended to test and deepen the findings of two previous stages of work, specifically a qualitative survey. In this way, two research questions were to be answered: I: the importance of transparency and efficiency in the use of digital health innovations by Generation Y and II: the influence of socio-demographic and technology-associated factors on the use of digital health innovations by Generation Y in addition to the needs. As a conclusion of a sequential approach, assessments of transparency- and efficiency-associated needs in context of the use of digital health innovations of persons from Generation Y were collected in a quantitative online survey. 355 fully completed data sets were analyzed using SPSS software. An ordinal regression analysis was used to test the influence of predictors from six previously formulated hypotheses. The study was able to describe influences of the constructs transparency and efficiency on the use of apps and smart devices. The need for a sense of control had a significantly negative effect, while the need for structuring and seamless integration into everyday life had a significantly positive effect. Gender and technology readiness also had an impact. According to the data analysis, efficiency and thus a concrete everyday benefit from digital health innovations seems to be more relevant for Generation Y than autonomous empowerment and thus transparency. By taking into account the needs described as well as corresponding preferences, the target group could be addressed and usage could potentially be increased. Prevention and health promotion, as well as their organization, should be able to be incorporated into everyday life at a low threshold, and everyday life should be positively supplemented and efficiently supported.