Abstract
This article examines recent changes to the popular music industry in Taiwan in the light of globalization. Specifically, it seeks to answer the following three questions: What impact does transnational capitalist expansion have on local cultral industries? What is the the significance of changes taking place in local cultural industries? And, can the theories of globalization properly explain the dynamics of change? In order to answer these questions the paper presents a case study of the experiences of Taiwan's largest record company, Rock Records, looking in particular at how the company has managed to compete on an equal footing with multinationals backed by transnational capital.
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