Abstract
ABSTRACTIn 2008, China surpassed the United States as the largest Internet market in the world. This study examines how four prominent Western news organizations respond to this new era of Internet publishing. A series of in-depth interviews with senior managers at The Wall Street Journal, Financial Times, Reuters, and The New York Times revealed how these news organizations serve Internet users in China through their Chinese-language Web editions—how they overcome geographic, language, cultural, and political barriers to explore this remote market. These cases demonstrate the viability of different operating models and the challenges and opportunities facing these media organizations as they manage transnational news operations in this seemingly lucrative market.
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