Abstract
The Master of Business Administration (MBA) is one of the most widely available degrees for people in the business sector. The strong global demand for this qualification, coupled with economic considerations, has resulted in the common practice of universities establishing transnational MBA programmes in foreign countries. This qualitative study investigates how the transnational MBA programmes in Thailand cope with four key managerial areas: programme management, teaching, the learning style of students and research management. The evaluation considers the points of view of programme managers, lecturers and students. Their combined views are used to explore common grounds, problems and the direction and future of the transnational MBA programmes in Thailand. There are a number of challenges for the transnational MBA programmes in Thailand. In conclusion, transnational MBA programmes need to revamp their curriculum to combine local practices with the international context.
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