Abstract
The purpose of this article here is to consider the two-ways street opened by the experience of the mass culture. What happens when European writers visit the “margins”? What happens when they are face to face with the peripheral audiences? I’ll try to answer this question in the frame of a condition of World Literature: the emergence of mass culture. The industry of distinguished visitors had a series of emblematic moments in Argentina and Brazil in the early twentieth century. Those are the years of the “democratization” of the countries, the pick of the immigration processes and the emergence of mass culture.
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