Abstract

AbstractThe concern for piety among contemporary middle‐class Muslims has led to efforts to establish a halal (permissible according to Islamic principles) economy. This can be seen in the thriving Islamic cultural economy in Malaysia, which refers to the links between Islamic culture and economic practices. Malaysia tops the Global Islamic Economy indicator, which serves as the dominant framework for evaluating and measuring the global halal economy. This was achieved through various initiatives, such as establishing research centres, of which the International Institute for Halal Research and Training (INHART) is among the most prominent. Drawing on ethnographic fieldwork and digital ethnography, this article focuses on INHART initiatives for building transnational halal networks. This article aims to explore how halal interpretations and practices travel across borders. I argue that halal research centres, such as INHART, signify both the decentring and centring of power transnationally and economically in terms of the global flow of halal knowledge and practices.

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