Abstract
Rai/HBO co-production L’Amica Geniale/ My Brilliant Friend (2018–) provides an illuminating example of changing strategies for transnational drama co-production in television’s burgeoning ‘multiplatform’ era. Foregrounding institutional over textual analysis, the article places My Brilliant Friend ( MBF) within the industrial, creative and cultural contexts that have facilitated it. Important to these contexts is that transnational co-productions between non-US broadcasters and US-based premium networks are not only increasing but also exhibiting a new degree of cultural diversity. The article examines MBF’s origination as a literary adaptation, its genesis as a ‘cross-platform’ co-production, and its exemplification of changing drama commissioning strategies for Rai and HBO.
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