Abstract
The article presents management science research on institutionalization, an individual's assimilation into an organization. The effect of a 1980 change in the rules of the sports administration of County cricket in Great Britain, allowing a limited number of foreign players to participate for a county team without living in that county, is examined to see how changes in membership rules for an organization affect the process of institutionalization. The rule change is found to be part of an ongoing process of organizational change within the sport to a form of mass market entertainment, so that the foreign players did not so much assimilate with cricket as that cricket changed to facilitate their participation.
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