Abstract
The aim of the article is to delimitate the art zone for our current era. The problematic relationship between the general public and contemporary art is well known and often discussed. The viewers often find it difficult to relate to contemporary artworks or even to understand why they are considered art. We are searching for the appropriate forms to support the viewers in the quest to improve perception of contemporary art by the public. Among the new approaches, we highlight the conception of contemporary art as based not only the category of beauty, but also the communicative act which can translate important social sense(s). This point of view we have found in conceptions of J. Dickey, A. Danto and E. Oryol. To help an ordinary art consumer discover the social sense, we suggest using facilitative discussion technique designed by American teachers A. Hausen and F. Yenawain, and the mediation technique practiced by the UIBSI (Yekaterinburg).
 Keywords: contemporary art, communication, message, mediation, excursion, facilitative discussion
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