Abstract
In higher education, translating institutional objectives into meaningful action is a challenging task, particularly given the currency attached to analogies such as the view that managing academics is akin to herding cats, or that teaching in HE is one of the last cottage industries. Yet alignment is becoming increasingly important, as the reports of national inquiries and commissions (e.g. Dearing, West, Boyer) and the pronouncements and plans of governments indicate. The paper examines one illustration of steps that an institution has taken to translate objectives into action.
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