Abstract
This work addresses the question of how companies belonging tothe natural resource industryuse togreenwash their processes. For this purpose, a multi-case approach with five different cases in the Colombian context is adopted. Through the data analysis, an exemplification of each value chain greenwashing transgression at the company level is provided. Besides highlighting a real-life problematic with several implications in a sensitive context, the contributions of this work are twofold. First, this work contributes to reinforcing the notion of greenwashing and related transgressions by clarifying a concrete way of identifying certain deceptive practices related to the organizational value chain under conditions. Second, this work promotes the transferability of the concepts used for elucidating the reality of the value chain greenwashing phenomenon at different levels and in various contexts
Highlights
IntroductionTaking advantage of a typical status of information asymmetry (i.e., when one party has different information than the other), the phenomenon known as ISSN Printed: 1657 - 4583, ISSN Online: 2145 - 8456, CC BY-ND 4.0 How to cite: O
Taking advantage of a typical status of information asymmetry, the phenomenon known as ISSN Printed: 1657 - 4583, ISSN Online: 2145 - 8456, CC BY-ND 4.0 How to cite: O
Contreras-Pacheco greenwashing consists of misleading stakeholders regarding the corporate social responsibility (CSR) practices of a company [1], [2]
Summary
Taking advantage of a typical status of information asymmetry (i.e., when one party has different information than the other), the phenomenon known as ISSN Printed: 1657 - 4583, ISSN Online: 2145 - 8456, CC BY-ND 4.0 How to cite: O. Contreras-Pacheco greenwashing consists of misleading stakeholders regarding the corporate social responsibility (CSR) practices of a company [1], [2]. This phenomenon is of particular importance in the processes management framework due to the impact of the many activities and operations on the company’s overall CSR performance [3], [4]. Companies can claim to have a sustainable system in place for moving both products and data between suppliers and customers but not implement it sustainably They tend to convey false or selective information intended to conceal the truth about their OVCs to appear in line with general expectations. The evidence demonstrates the existence of some greenwashed processes systems, more research is needed to illustrate the different ways of identifying them [5], [6]
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