Transforming Marginalised Politics into Mainstream Agenda—“Shameless Normalisation”

Abstract

In this paper, I discuss the swing to the (far-)right in (Austrian) party politics during the election campaign and national election on October 15, 2017. This transformation is caused, I claim, by a process of normalisation, an accommodation to the, sometimes also extreme-right, agenda of formerly right-wing populist parties such as the Austrian Freedom Party (FPÖ). The election campaign of both the Austrian People’s Party (ÖVP) and the FPÖ focussed primarily on migration and refugee politics, based on a politics of fear and resentment. After first attempting to define the phenomenon of right-wing populism, I trace how tabooed and extreme right contents slowly became acceptable, as soon as the ÖVP shamelessly integrated some (not all) aspects of the FPÖ’s election program.