Abstract
ObjectiveThis study seeks to identify the political speech of President Obama to better understand the leadership techniques utilized.MethodsPolitical speech is coded using textual analysis and leadership frames are grouped into transactional and transforming categories.ResultsThe findings of this study suggest that President Obama does seek to use transformational leadership but that this transformational leadership is more often found in rational persuasion than inspirational appeals.ConclusionThe informal powers of the presidency do include the power to inspire but for President Obama this power secondary to appeals to reason.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
