Transforming a Brazilian Aeronaut into a French Hero: Celebrity, Spectacle, and Technological Cosmopolitanism in the Turn-of-the-Century Atlantic

Abstract

Abstract This article explains how the Brazilian Alberto Santos-Dumont, who at the turn of the twentieth century became the first global celebrity aeronaut, operated as a symbol of ‘technological cosmopolitanism’ — a world view that ostensibly promoted a vision of global unity through technology-enabled exchanges while simultaneously reproducing a core-periphery imagined geography that threatened to erase marginalized populations. Technological cosmopolitanism fitted snugly within the rubric of the Third Republic’s aspiring universalism, which assumed that France offered a model to be emulated around the world, but it was not hegemonic. If for the French appropriating Santos-Dumont meant safeguarding France’s leadership in aeronautics and assuaging their claims of universality, for Brazilians the elision was marked by ambiguity. Brazil’s First Republic hungered for heroes, and authorities saw Santos-Dumont as a symbol of modernity that showed that its place in world history was more than peripheral, even though that very vision was shaped by a Paris-centric world view. But marginalized Afro-Brazilians also found ways to appropriate a white ‘Frenchified’ Brazilian and reimagine their place in a cosmopolitan order. Technological cosmopolitanism evoked a world united by transportation, communication and exchange, but imagining who got to construct and partake in that community was a process continuously marked by erasures and reinsertions.