Transformation Processes and Convergence in the Activities of the Ukrainian Editorial Offices of International Radio Stations

Abstract

The purpose of the paper is to study intensive transformational processes and deep convergence in the activities of Ukrainian editorial offices of international radio stations. This analysis will enable to identify the most promising directions for the development of other sectors of Ukrainian-language radio under the competitive conditions in the media environment of the present-day world.Research Methodology. The research is based on the methods of systematization, monitoring, induction, numerical analysis, discourse analysis and forecasting.Results. The work of 8 Ukrainian editorial offices of international radio stations was investigated taking into account the introduction of modern convergent tools into their activities. The paper enlists the perspectives of the use of some atypical means in the Ukrainian-language radio — prolonged playback of audio, audio-databases, music, visualization (text, graphic content, video on demand and studio), social networks, Internet advertising and donations as forms of capitalizing a radio project. These measures are considered the decisive trends of its transformation and the key to increasing the competitiveness of the sector in the global media environment.Novelty. The study is one of the first attempts of the scientific comprehension of the transformation and convergence in the activities of Ukrainian editorial offices of international radio stations and their influence on the development of mainland Ukrainian-language radio space.Practical significance of the paper lies in the formation of a map of the Ukrainian-language radio of the world and the clarification of its competitiveness in the media environment of the world.Key words: convergence, transformation, Ukrainian editorial boards of international radio stations, Ukrainian-language broadcasting.