Abstract

The object of the research in the article is a comparative analysis of the visual language of three­dimensional types of stop­motion and computer 3D animation, which actively influences the creation of images of screen culture. The authors note that the visual effects of volumetric stop­motion animation are a kind of proto­form of 3D computer animation, which has been actively used in the creation of special effects in cinema in recent decades. Relying on the methods of cultural­historical and semiotic analysis, the authors consider the evolution of the visual language of animation, which has gone its way from the traditions of hand­drawn and puppet animation to multifunctional computer animation techniques that contribute to the formation of multidimensional images of modern screen culture.

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