Transformation of the frame of the «picturesque Ukrainian village» as a visual representation of some features of national character in the late ХІХ – early XXI century

Abstract

The purpose of the article is to compare some visual frames, produced by narrative ideas about the Ukrainian national character in the XIX-XX centuries, with visual representations of these ideas in popular Ukrainian social media and networks in the first quarter of the XXI cent. The research methodology combines quantitative (content analysis, statistical calculations) and qualitative (structural semiotic-semantic analysis) methods with culturological interpretation of the results. The scientific novelty lies in the establishment of external and internal changes in the visual representations of the Ukrainian national character in the socio-cultural context of «secondary» modernization. Conclusions. The frame of the «picturesque Ukrainian village» as a visual representation of the leading features of the Ukrainian national character — «emotionalism and sentimentalism, sensitivity and lyricism» and partly «individualism» (D. Chizhevsky), has been created in the fine arts of the late ХІХ cent. In Ukraine at the beginning of the XXI century in the popular social media and networks, this frame has changed only insignificant internally (changing the perspective of the image, increasing the scale of the image, expanding the landscape component). Instead, its external transformation into a global media product was taking place. This transformation indicates the incompleteness of the modernization processes in Ukraine, the conservation of a significant pre-modern component in its culture.
 Key words: "picturesque Ukrainian village", national character, narratives, visual representations, fine arts, socialmedia