Abstract

The aim of the article is to present the results of the analysis of educational strategies of school leavers in the conditions of the coronavirus COVID-19 spread by comparing data on migration intentions for higher education, factors and motives for the choice of higher education institutions identified in 2019 and 2020 on the threshold of the USE. Data collection was carried out by the method of survey in the format of repeated research conducted in Smolensk region - a region characterized by territorial proximity to the most attractive university centers and outflow of applicants outside the home region. The sample (N=457 in 2019 and N=625 in 2020) is multistage. When analyzing the dynamics of educational strategies, the estimation of statistical significance of differences in shares was used. As a result of comparing the data obtained, a decrease in the migration activity of school leavers and an increase in return sentiments determined for the medium term were found. Decrease in demand for large university centers at increase of popularity of higher education in higher education institutions of home region is revealed. A significant strengthening of the factor of financial availability of higher education has been observed. Insignificant shifts in motives of a choice of HIGH SCHOOL are fixed: decrease in steadily significant earlier inquiries (additional packages of educational services, logistical equipment, presence of teachers from among known scientists, businessmen, politicians) at strengthening of importance of comfort and safety. The transformation of educational strategies of 2020 graduates is likely to be manifested in the increased demand for regional higher education systems and the growing popularity of distance learning.

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